Monday, December 30, 2019

Using the Spanish Verb Levantar

Usually meaning to raise or to lift, the common Spanish verb levantar can also be used for other meanings that at first may not seem related. Levantar is conjugated regularly. Using Levantar for Raising or Lifting Here are some examples of levantar with its usual meaning: Courtney levantà ³ la mano porque querà ­a hacer una pregunta. (Courtney raised her hand because she wanted to ask a question.)Levantaron el coche en el elevador. (They raised up the car on the hoist.)Levantà ³ la taza con su mano dà ©bil. (He raised the cup with his weak hand.)Observa como la temperatura se levanta. (See how the temperature is rising.)Inhalar y levantar los brazos. (Inhale and lift up your arms.) Levantar is often used figuratively: Levanto la voz por mis derechos. (Im raising my voice for my rights.)Levantaban la mirada para ver a los extraà ±os que llegaban. (They looked up to see the strangers who were arriving.) Other Meanings of Levantar In context, levantar can be used to refer to the creating or intensifying of an emotional reaction: Era un hà ©roe que levantà ³ al pueblo contra los invasores. (He was a leader who stirred up the people against the invaders.)Las expresiones de carià ±o mientras estuvo hospitalizada levantaron su espà ­ritu. (The expressions of affection while she was hospitalized lifted her spirits.) In context, levantar can mean to suspend, adjourn or call off an event: Las mujeres la ciudad norteà ±a levantaron huelga de hambre tras alcanzar los objetivos. (The women in the northern city called off their hunger strike after reaching their goals.)Se levantà ³ el corte. (The court was adjourned.)Rusia levantarà ¡ embargo a la exportacià ³n de grano. (Russia will lift the embargo on grain exports.) Similarly, levantar sometimes means to undo or unmake: La policà ­a levantà ³ campamento y detuvierion a los manifestantes. (The police broke up the camp and detained the protesters.)Pablo levantà ³ la cama y abrià ³ la ventana. (Pablo unmade the bed and opened the window.) Using the Reflexive, Levantarse In the reflexive form, levantarse frequently means to wake up or to arise from bed:  ¡No me quiero levantar! (I dont want to get up!)Catrina se levantà ³ de la cama con dificultad. (Catrina got out of bed with difficulty.)Entonces se levantà ³ para ir al aeropuerto. (Then he got up to go to their airport.) Levantarse can also be used for other instances of a person or thing rising on its own volition: El boxeador se levantà ³ y regresà ³ al cuadrilà ¡tero. (The boxer got up and returned to the ring.)El cohete se levantà ³ lentamente de la plataforma. (The rocket lifted off from the platform.)Tanta pobreza y explotacià ³n fueron el motivo de que la gente se levantara en armas. (So much poverty and exploitation were the reason the people rose yup in arms.) Words Based on Levantar A noun form of levantar is levantamiento. It refer to an act of lifting or raising. El levantamiento de pesas es un deporte que consiste en el levantamiento del mà ¡ximo peso posible. (Weightlifting is a port that consists of the lifting of the maximum weight possible.)El tà ©rmino mà ©dico para un levantamiento de pà ¡rpados es blefaroplastia. (The medical term for an eyebrow lift is blepharoplasty.) A levantador or levantadora is a person or thing that lifts something. It is most often used for a weightlifter or various kinds of tools used for lifting. La levantadora ganà ³ su segunda medalla de oro. (The weightlifter won her second gold medal.)El levantador de vacà ­a se usa con hojas de vidrio. (The vacuum lifting device is used with panes of glass.) Etymology and English Words Related to Levantar Levantar comes from Latin verb levÄ re, which had a similar meaning. There is no English equivalent of levantar that comes from the same source, although levitate is a related word with a similar meaning. Also related is levity, which refers to an emotional lightness. In fact, the English light, when it refers to something not heavy, is a distantly connected with this family of words. Key Takeaways The Spanish verb levantar usually means to lift or raise something, either literally or figuratively.The reflexive form levantarse is used for a person or thing rising on its own, including a person getting up after sleep.

Saturday, December 21, 2019

Performance Enhancing Drugs For Drugs Essay - 2078 Words

Running head: Performance enhancing drugs 1 9 Performance enhancing drugs Performance Enhancing Drugs ? Draft Thomas J. McCarthy Grand Canyon University: PCN-527 November 2, 2016 Performance Enhancing Drugs The role of performance enhancing drugs (PEDs) can be found as far back as 776BC ? 393BC in the original Olympic Games. (Drug Use in Sports - Historical Timeline, 2013) Even back then, the athletes vied for huge cash prizes, as well as having the honor of wearing the olive wreath. These athletes ate meat, which was not a normal staple back then, as well as herbal medications, including hallucinogens, in an effort to boost their performances. In 100AD, Roman gladiators used stimulants and hallucinogens to avoid fatigue and possible injuries. Even during the Modern Olympic Games in 1904-1920, athletes were using PEDs, made up of a mixture of brandy and strychnine (a stimulant). In fact, one marathon runner nearly died from such a concoction. Other mixtures, besides strychnine, included the use of heroin, cocaine, and caffeine; until heroin and cocaine were only available in prescriptions in the 1920s. So, in 1928, the International Association of Athletics Foundation (IAAF), t he ruling body of track and field, became the first organization to prohibit ?doping? by athletes. On a side note, the term doping was attributed to the Dutch word ?doop?, which is an opium juice. Amphetamines were also used during WWII to combat fatigue in soldiers,Show MoreRelatedPerformance Enhancing Drugs. . Performance-Enhancing Drugs1580 Words   |  7 PagesPerformance Enhancing Drugs Performance-enhancing drugs (PED s) have been an issue for many decades now for the medical and sports field. Olympic and professional athletes have been using them to gain an upper hand on the competition, but some may ask if it s really worth it? Studies show that performance-enhancing drugs have been proven to negatively affect the health of athletes who take them. Simply put, performance-enhancing drugs could either improve athletic performance or can be extremelyRead MorePerformance Enhancing Drugs For Sports1227 Words   |  5 PagesPerformance Enhancing Drugs Sport records are becoming harder   to break and seeing records are starting to become a thing of the past.. Players aren’t being able to hit these home runs or score long touchdown’s. Injured   players are getting kicked off the team or even quit because they can’t get to their peak performance that they were at before they got injured.   If more players were to use performance enhancing drugs they would be able to compete to the performance of past players. A performanceRead MoreThe Prohibition Of Performance Enhancing Drugs1257 Words   |  6 PagesContinue the Prohibition of Performance Enhancing Drugs Sporting competitions either nationally or internationally have regulations to prohibit or inhibit the use of performance enhancing drugs (PED’s). There been a case for the lifting of these regulations to create sporting fair across all types of people. Craig Fry, an advocate for the use of performance enhancing drugs in elite sporting competitions and author of â€Å"Bring Truth into Play by Saying Yes to Drugs in Sport†, is an Australian healthRead More Performance Enhancing Drugs Essay1759 Words   |  8 PagesPerformance Enhancing Drugs   Ã‚  Ã‚  Ã‚  Ã‚  When most people think of performance-enhancing drugs the first thought that comes to their minds is the illegal ones like steroids, but today there are more non-illegal drugs like creatine and androstenedione for people today. Creatine is a chemical produced by the kidney and found in meat product. It helps muscles recover after a workout, which in turn helps athletes bulk up faster (Gregorian 5). Creatine is used by many of the nations top college sports teamsRead Moreâ€Å"Performance-Enhancing Drugs in the Workplace† Essay1392 Words   |  6 Pagesâ€Å"Performance-Enhancing Drugs in the Workplace† Performance-enhancers are becoming more common in our everyday life, despite our efforts to ban them. This raises the questions, should we just accept these drugs and use them to our advantage? Or should we continue to resist these drugs and not take advantage of their performance-enhancing capabilities? When you start talking about organizations like the military, where Soldiers are ask to go beyond the normal physical and mental stress of a regularRead MorePerformance Enhancing Drugs For Professional Sports1703 Words   |  7 Pagesthe use of performance enhancing drugs. The debate on whether or not performance enhancing substances should be allowed in professional sports has been going on for years, decades even. Many believe that using steroids and other performance enhancers should automatically disqualify an athlete from ever being able to be a member of the Hall of Fame, in sports in general, not just in Major League Baseball. However, there is an argument to be made to make the use of performance enhancing drugs legal inRead MoreThe Ethical Dilemma Of Performance Enhancing Drugs1364 Words   |  6 Pagesway. In this paper, the ethical dilemma of performance enhancing drugs being used in sports will be addressed and be given solution based on the Christian worldview. Ethical Dilemma This case involves Paul, who is a promising young athlete, who works hard and has a good spot on his team. He is constantly putting in training to get better and it has been paying off. He notices that some of his teammates have been trying out a new performance enhancing drug. It is not illegal, but it still improvesRead MoreSports and Performance Enhancing Drugs Essay1221 Words   |  5 PagesPerformance enhancing drugs in todays pro sports have become a big deal, because of health stimulants and the benefits that such studies have on good development of the person and on fair athletic games. Pediatricians or trainers can play a huge role in helping the athlete or player that is using or taking performance enhancing drugs. By taking factual info about the true benefits and medical problems of these drugs and giving information about healthy food and working out. Tries to create a changeRead MorePerformance Enhancing Drugs Should Be Banned1645 Words   |  7 Pagesrules by using performance enhancing drugs each year. Performance enhancing drugs help athletes to becomes bigger, faster, and overall better at their individual sport. This process is called doping. Doping can be defined as using drugs and various substances to better perform at a particular task. Furthermore, these athletes act in the moment and fail to see all aspects of these performance enhancing drugs. Contradictorily, some individuals argue that performance enhancing drugs should in fact beRead MorePerformance Enhancing Drugs Should Be Allowed2071 Words   |  9 Pagesis whether performance enhancing drugs should be allowed. According to the free dictionary, performance enhancing drugs is defined as â€Å"Any drug used to gain an advantage in sports. Such drugs may improve endurance or strength or accelerate healing after injury†. Performance enhancing drugs was first acknowledged as a problem in professional sports in 1967 when the international Olympic committee created a medical board due to the heightened use. Today there are seven types of performance enhancers

Friday, December 13, 2019

Delivering a Persuasive Speech Free Essays

Delivering a Persuasive Speech Douglas A. Parker August 13, 2001 |  Amazon Products | |Subject(s):   Language Arts/Reading and Public Speaking |Links of Note | |[pic] | |Overview:  Ã‚   Students need to understand that how they say something and how they physically present |Persuasive Essay Topics  form| | | |themselves are just as important as what they say. By understanding the dynamics involved in effective |Curious Castle Classroom. We will write a custom essay sample on Delivering a Persuasive Speech or any similar topic only for you Order Now | | | |persuasive speaking, students will improve their overall confidence in communicating. | | | | |Purpose:   The purpose of this lesson is to improve students’ oral persuasion techniques by understanding |Writing the Persuasive | | | |the appropriate speaking skills. The lesson is presented in second person, making it more meaningful as a |EssayCurious Castle | | | |resource for the students, and easier for the teacher to use as a handout. |Classroom | | | |Objectives:  Ã‚   Students will be able to: | | | | |1) Demonstrate the appropriate classroom public speaking and listening skills (e. . , body language, |[pic]   | | | |articulation, listening to be able to identify specific examples of the speaker’s coordination of talking |[pic] | | | |and action) that would be necessary to influence or change someone’s mind or way of thinking about a | | | | |topic. | | | |2) Define the elements of persuasion. | | | | |3) Recognize the elements of personal credibility. | | | | |4) Develop methods to analyze other students’ speeches. | | | | |5) Understand outlining main ideas. | | | |6) Create a persuasive speech. | | | | |Resources/Materials:  Teacher-prepared topics for persuasive speeches. | | | | |Assessments:  Ã‚  Ã‚   Th e Class will assess each speaker’s performance in terms of voice and body coordination, | | | | |and in terms of persuasiveness. Each class can develop performance assessments such as rubrics to | | | | |facilitate this process. | | | | |Teacher’s Anticipatory Set: | | | | |During class discussion, define and explain how people make decisions based on what they see and hear. | | | |Explain that sometimes we have to use skills to convince others about our positions. Have the students | | | | |recall and list their own experiences trying to convince their friends about something, and then ask them | | | | |to share these with the class. | | | |   | | | | |Activities and Procedures:   Delivering a Persuasive Speech   | | | | |   | | | | |The Procedure | | | | |Pick a proposition that not everyone would agree with such as: â€Å"nuclear power plants are superior energy | | | | |sources. †Ã‚   Write a 6 to 8 – minute speech in outline form to persuade the group. | | | | |The Lesson:  Your Voice and Body are Your Best Tools | | | | |You are a natural persuader! You have done it all your life. Every time you enter a conversation, you | | | | |engage in elementary persuasion techniques. It is true, that any time you make a statement of fact, you | | | | |are asserting its validity and assuming that your listener agrees. | | | | |This speech goes further than a normal conversational assertion: now you have to assume that not everyone | | | | |will agree with you from the start, and it is your job to make them see things your way. The goal of this | | | | |speech is to change someone’s mind or way of thinking about a topic. This is not a speech to sell, as you | | | | |do not ask that the listener do anything except to agree with you or to begin to listen to your way of | | | | |thinking. Your message is, of course, very important in this speech, but your voice and body language are | | | | |even more important. Here you will see how your delivery can help. | | | |There are several important aspects of presentation to keep in mind: | | | | |1)  Body language  Ã¢â‚¬â€œ make sure that you have a proper posture. If your shoulders are sagging and your legs | | | | |are crossed, you will not appear as being sincere and people just will not accept your message. | | | | |2)  Articulation  Ã¢â‚¬â€œ articulation means how your total vocal process works. There are several steps to this | | | | |entire process. First, you need air from the lungs, your vocal cords in your larynx must be working, your | | | | |mouth and tongue must be in sync, and you have to make sure that you have got some saliva in your mouth to | | | | |keep things oiled. You should be aware of your physical makeup to be able to understand how you speak. | | | | |3)  Pronunciation  Ã¢â‚¬â€œ pronounce each word. Avoid slang, except to make a point, and do not slur your words. | | | | |Avoid saying, â€Å"you know. | | | | |4)  Pitch  Ã¢â‚¬â€œ pitch refers to the highs and lows of your voice. Whatever you do, avoid a monotone! | | | | |5)  Speed  Ã¢â‚¬â€œ your speed, or pace, is an important variable to control. Between 140-160 words per minute is | | | | |the normal pace for a persuasive speech. Any faster and you may appear to be glib; any slower and you | | | | |sound like you are lecturing. If you are not sure about your speed, tape yourself for one minute and then | | | | |replay it and count the number of words you used in the minute! The human ear and brain can compile and | | | | |decode over 400 spoken words per minute, so if you are going too slow your listeners’ minds are going to | | | | |start to wander as the brains finds other ways to keep themselves occupied. | | | | |6)  Pauses  Ã¢â‚¬â€œ the pause, or caesura, is a critical persuasive tool. When you want to emphasize a certain | | | | |word, just pause for one second before; this highlights the word. If you really want to punch it, pause | | | | |before and after the word! | | | | |7)  Volume  Ã¢â‚¬â€œ volume is another good tool for persuasive speech, but you should use it with caution. If you | | | | |scream all the way through your speech, people will become accustomed to it and it will lose its | | | | |effectiveness. On the other hand, a few well-timed shouts can liven up the old speech! Try to â€Å"project† | | | | |or throw your voice out over the entire group – speak to the last row. | | | |8)  Quality  Ã¢â‚¬â€œ quality of voice is gauged by the overall impact that your voice has on your listeners. | | | | |Quality of voice is the net caliber of your voice, its character and attributes. Try to keep your vocal | | | | |quality high; it is what separates your voice from everyone else’s. | | | | |9)  Variance  Ã¢â‚¬â€œ variance of vocal elements is your most important consideration of all! One of the most | | | | |persuasive speakers in mode rn history was Winston Churchill. One of his most remarkable qualities was his | | | | |ability to vary the elements of his voice. He would start with a slow, laconic voice and then switch gears| | | | |to a more rapid pace. People were light-headed after listening to him! Even if you have no desire to run | | | | |for political office, you can still use the tools of variance. Change your pitch, volume, and speed at | | | | |least once every 30 seconds, if only for just one word. Never go more than one paragraph without a vocal | | | | |variance. This keeps your group locked into your speech, if for no other reason than it sounds | | | | |interesting! Let the words speak for themselves; reflect their nature through your voice. If you use the | | | | |word â€Å"strangle,† say it with a hint of menace in your voice. If you say the word â€Å"heave,† let the group | | | | |feel the onomatopoeic force behind it. If you say the word â€Å"bulldozer,† make it sound like a titan | | | | |earthmover, not like a baby with a shovel. | | | |The Strategy: Appear Rational | | | | |When you are trying to convince someone of something, you must first establish your credibility, or in | | | | |other words, you must sell yourself before you sell your message. If people feel that you are not being | | | | |reasonable or rational, you do not stand a chance. You must be committed to the ideals and goals of your | | | | |speech and what you are saying. Do not use words such as â€Å"maybe† or â€Å"might†- use positive words such as | | | | |†will† and â€Å"must.    | | | | |You are the authority figure in this speech, so you had better supply enough information to prove your | | | | |points so that you can seem knowledgeable, and you had better know your material cold. People can usually | | | | |spot someone who is trying to â€Å"wing† a speech. You should also appear to be truthful -even when you are | | | | |really stretching a point. If you do not appear to be earnest, even if your message is the 100% truth, | | | | |people will doubt your word and tune out your speech. | | | |Lastly, do not be afraid to show a little emotion – this is not a sterile or static speech. Your body and | | | | |voice must match the tone of your words. If your language is strong, you must present a physical force to | | | | |go along with your delivery. | | | | |The Comments and Goals | | | | |Self-control? | | | | |You cannot sit back and let your words do all of the talkin g. You must use your total self to deliver your| | | | |message, and this means that you will have to expose a little of your personality to the group. Your group| | | | |will be supportive. | | | | |The Group Reaction | | | | |The group has two major criteria to consider after each member’s speech. First, the delivery. Were the | | | | |speaker’s body, words, and actions in synchronization and harmony? Did one support the other or was there | | | | |tension between the body and the voice? Secondly, were you persuaded? Why or why not? Discuss what makes| | | | |a persuasive speech work and how the intangibles effect a positive outcome. | | | | |More Information? | | | | |For more information and help with public speaking, contact:   | | | | |http://capital. net/~bps2/   | | How to cite Delivering a Persuasive Speech, Essays

Thursday, December 5, 2019

Personal Integrity and Social Responsibility

Question: Discuss about the Personal Integrity and Social Responsibility. Answer: Introduction This report is discussing about the impact of the market benefits that will be including the aspects regarding increased sales quantities due to increased market demand, increased prices due to quality and reputation, cost reduction because of increased effectiveness, increased productivity as well as reduction in future costs in relation with environmental cleanup, internal control as well as ethics breach. In this context, the soft drinks market in the Kingdom of Saudi Arabia has been undertaken and the impacts of the aforementioned market benefits have been discussed concerning the soft drinks market. The soft drinks market in the Kingdom of Saudi Arabia is having a steadfast growth in recent years. There has been an increase in the sales quantities due to the growth in the market demand for carbonates in the Kingdom of Saudi Arabia. Carbonates are recording a strong value growth of 7% in 2016. This is mainly due to the increasing young population within the Kingdom of Saudi Arabia that are having a growing enjoyment regarding Western foods as well as beverages like carbonates. Growing consumption is being fuelled as well by the marketing and promotional activities of market leaders like GBO PepsiCo. Saudi Arabias young population is having an expectation of continuous growth that is happening very rapidly (Kotler, 2015). At the same time, there is also occurring a rise in the countrys internet penetration where the Saudi customers are having an interest in the latest trends and is interested in incorporating these aspects within their personal lifestyles. In this context, revenue having an expectation of showcasing annual rate of growth of 14.6% that will result in a market vol ume of US$208m in 2021. In 2017, user penetration is at 9.0% and is having an expectation towards hitting 11.3% in 2021. Impact of increased prices due to quality and reputation There is an increase in prices because of the improvement in quality as well as reputation within the market for carbonates in the Kingdom of Saudi Arabia. The sale of soft drinks was having an expectation for experiencing a continuous robust growth that led to a gradual increase by 52.6% in local currency-value until 2016. It has been observed from researching the market that the customers in the Kingdom of Saudi Arabia are having loyalty towards a brand and are having growing interest regarding products that are considered being new as well as innovative. Therefore, keeping this aspect in mind the soft drink manufacturers in Saudi Arabia are focusing on the improvement of quality as well as reputation of the different carbonate brands (Elfenbein, 2015). As the demand regarding soft drinks is rising, the soft drink companies are also increasing the prices of their products. They are quite confident of the fact the carbonates have been able to create a successful brand identity for t hemselves in the Saudi Arabian market. By considering the hot and arid climate there, as well as the rehydration aspect, the soft drinks sector is becoming a part-and-parcel of the Saudi Arabian society and is being regarded as one of the most dynamic sectors within the country (Johanson, 2015). Through the aspect of updating the technologies used within the soft drink companies in the Kingdom of Saudi Arabia, there is a possibility towards increasing efficiencies at reduced costs. To streamline the process of production that uses high-quality technology as well as cutting-edge methods will be leading towards reduced total costs as well as increased profitability. Moreover, the process to recycle as well as reuse the soft drink cans and bottles is considered one of the significant ways for cutting costs as well as improving efficiencies (Hollensen, 2015). The soft drink companies can have a drastic improvement to their entire strategies of business by examining their present business methods to find areas that need redefining, improving as well as reorganizing. Through the elimination of the business practices that are considered being redundant, outdated as well as needless, soft drink companies will be observing the fact that their processes of production are getting impro ved, productivity is getting increased as well as profits are getting expanded. Increased productivity An increase in productivity will be allowing the soft drink companies in the Kingdom of Saudi Arabia for producing increased output in respect of the same input level and therefore, resulting in higher Gross Domestic Product. In this regard, it can be stated that the aspect of job performance will be playing a significant part in explaining the aspect of productivity since staffs receiving appropriate compensation as well as having satisfaction related with work-hours will be working in a less stressful way, thus increasing productivity. Total Quality Management is considered to be another factor for increasing productivity that assists in increasing the market shares as well as return-on-investments (Dale, 2015). Since, staff involvement as well as satisfaction is playing a significant role in organizational productivity, it is essential in respect of the managers within the soft drink companies in the Kingdom of Saudi Arabia in initiating the implementation of the TQM philosophical aspects in their daily dealings (Oakland, 2014). The use of technological aspects assists in maximizing the productivity of business thus, creating the platform for realizing organizational success. In this regard, it can be stated that business productivity software makes sure that the soft drink companies in the Kingdom of Saudi Arabia possess the tools for overcoming the challenging aspects to execute on the strategic aspects daily as well as thriving in the present economy. Ethical behaviour as well as corporate social responsibility will be bringing essential benefits regarding a business organization. It assists in attracting consumers to the products of the company that results in sales boost as well as incurring profits. It also attracts increasing number of investors as well as maintaining high share prices in respect of the soft drink companies in Saudi Arabia (Hartman, 2014). It can be stated that the soft drink companies that sets out to function within its individual ethical guidelines will be at a reduced risk to face fine in respect of poor behaviour and will be less likely in finding themselves towards the breaching of laws that is concerned with the necessary behavioural aspect (Nill, 2015). Therefore, unethical behaviour will be damaging the reputation of an organization that will be resulting in reduced future costs. Conclusion The report is inferring that the different market benefits will impact the soft drinks market in the Kingdom of Saudi Arabia in various ways. In respect of the impact of increased sales quantities due to increased market demand, the annual growth rate has been 14.6% that will be resulting in a market volume of US$208m in 2021. In respect of the impact of increased prices because of quality and reputation, the soft drink companies are also increasing the prices of their products since these companies are being able to create a successful brand identity amongst the customers in the Saudi Arabian market. To increase productivity, the aspect of Total Quality Management as well as business productivity software is being used in the soft drink companies. For reducing the future costs in respect of breach in ethics it has been seen that the unethical behavioural aspects damages the organizational reputation. Reference Dale, B. (2015).Total quality management. John Wiley Sons, Ltd. Elfenbein, D. W., Fisman, R., McManus, B. (2015). Market structure, reputation, and the value of quality certification.American Economic Journal: Microeconomics,7(4), 83-108. Hartman, L. P., DesJardins, J. R., MacDonald, C., Hartman, L. P. (2014).Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Johanson, J., Mattsson, L. G. (2015). Internationalisation in industrial systemsa network approach. InKnowledge, Networks and Power(pp. 111-132). Palgrave Macmillan UK. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Nill, A. (Ed.). (2015).Handbook on Ethics and Marketing. Edward Elgar Publishing. Oakland, J. S. (2014).Total quality management and operational excellence: text with cases. Routledge.